Fourteen guides on why the leads stop, why customers argue about price, and why the business still cannot run without you. They are a small slice of what the programs go into, shared in full here. If a 6-minute read moves something in your business, imagine what 7 weeks of implementation does.
15 questions, about 3 minutes. You get a ranked result showing which of the five growth barriers is holding your business, which one is close behind, and the 3 things to do first.
Most of what you spend on marketing speaks to a tiny slice of your market and ignores the rest. This explains the actual arithmetic, and what to say to the other 97.
Read it →When the result is wrong, the cause is almost always one step earlier than where the pain shows up. Here is how to trace it backwards until the cause stops moving.
Read it →"Let me think about it" is not a sales problem. It means one of five things was never true in the buyer's head. This shows you which one, and how to install it.
Read it →If the only thing a buyer can compare is your specification and your number, price decides. Here is how to change what they are comparing before you quote.
Read it →Most business owners send numbers and call it an offer. An offer changes what the buyer thinks they are risking. Six things that do that, and one that destroys the deal.
Read it →You cannot write the line until you have the words. This covers where to get them, the rule most people break straight after getting attention, and the formula.
Read it →A brochure asks for the order. A book builds the trust before the quote arrives. The same move closed a machine at 47 lakh that the market prices at 42.
Read it →Naming 25 accounts and showing up in their world beats chasing 500 strangers. One named account has bought 11 machines from us and keeps reordering.
Read it →Handing over the product is not delivery. Delivering the result they bought it for is. This is where missing repeat orders almost always start.
Read it →The order of growth most business owners run backwards. More per customer, then more often, then new. Plus the call to make to everyone who went quiet.
Read it →The leads that never converted hold answers nobody else will give you, and nobody ever calls them. The questions to ask, and what to do with the words.
Read it →Score every segment on profit, enjoyment, repeat, and ease. The biggest order is often the one quietly costing you margin, time, and morale.
Read it →Most of what you decided last week did not need you. The audit that proves it, and the first thing to hand over with a written standard.
Read it →The fifth "just checking in" call damages the relationship. Every touch should carry something useful, and something physical outlasts a call.
Read it →More guides are being added. If there is something you want covered, tell me and I will write it.